Finding the “Right Partner” Needles in the Channel Haystack
Visionaries Hot Seat: Zift Solutions
Nuvoce analyst Tim Harmon and Zift Solutions Chief Strategy Officer Laz Gonzalez (formerly a leading industry channel analyst himself) sat down to discuss channel dynamics – past, present, future. The key conclusion? Most channel professionals are missing the boat in terms of marshaling their data more effectively to gain insight into what makes their partners tick.
Forging the Modern Go-to-Market Architecture
B2B companies have a multitude of customer touch points they must support today: direct sales, indirect sales (channels), marketing, customer support, websites, mobile apps, etc. And they often employ multiple technology solutions in support of each.
|Planned Research Agenda|
Technology Solution Evaluations
Technology evaluations and market overviews. Nuvoce will produce a robust technology solution evaluation product: “PRISMs.” And LENSes will serve as a market overview research vehicle for emerging or diverse technology solution categories. Categories include:
- Partner relationship management
- Channel marketing automation
- Channel sales enablement
- Channel incentive program management
- Channel analytics & performance management
- “Outside the 4 walls” marketing (e.g., social, affiliate, advocate)
Models, organizations, best practices, metrics (MOPM)
Nuvoce’s technology coverage will be buttressed by research that serves to inform and educate practitioners on strategies and programs; and how to best utilize/leverage technology solutions in support of those strategy and programs.
In order for practitioners to make decisions today without being exposed to the risk of being stranded in the not-too-distant future, Nuvoce will couple pragmatic research with what’s coming down the pike.
Where applicable, research will be aggregated into collections and expanded into playbooks.